Americans are drinking less milk, but devouring butter and cheese like never before

For the nation’s leading butter brand, consumer demand for all things health-and-wellness has been an unexpected boon for business.

“There’s certainly been a trend toward more wholesome, natural foods: I can understand the ingredient label, I can pronounce the items on that ingredient label,” said Heather Anfang, president of dairy foods at Land O’Lakes. “And so when you look at butter, I mean, the ingredients are cream and salt.”

Even as Americans drink less milk year after year, demand for dairy is growing — mostly in churned and fermented form.

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